Does anyone know of a website that has a tutorial that explains solid, effective use of URL re-writing as an SEO tool?


I have a website that now puts me reliably on Google's first and second pages, often I'm on page one. I'd like to have that continue.



For instance, a google search for "mission style medicine cabinets" puts me at #2 on page 1.

The URL is: http://missionfurnishings.com/Cabinetry.aspx?CategoryID=10



Obviously, the URL didn't get the Google result. How would a 'better' URL help other similar search terms? I'm confused as to just what the 'bots see and where they look, other than text on the page. I know... Text Is King.... and I've got plenty of that.



Thanks.