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Business Intelligence tools are so important and our BV system has so much insightful data in it that we just can't get using GA or the 8 - 10 canned queries we currently have.
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Joined: 4/2/2004(UTC) Posts: 2,393 ![United States]( "United States") Location: Hummelstown, PA Thanks: 6 times
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Agreed. This is why I also caution merchants against clearing out old order data from their databases. You never know how you might be able to use that data down the road.
What information are you looking to glean from your data? |
Aaron Sherrick
BV Commerce
Toll-free 888-665-8637 - Int'l +1 717-220-0012 |
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Rank: Member
Joined: 12/19/2007(UTC)
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I wouldn't mind adding 'cost' data to the backend so that I could run margin reports across products and/or category types across time frames. You can get pretty creative once you have cost, sales and margin data at your finger tips.
I like to monitor the average order size/value across time frames. It would help gain some visibility to how a certain cross sell item being presented is impacting the overall order size. Sometimes a cross sell item can be a reminder to a customer that they may not just need the cross sell item but that they need other similar items that were not presented during the sales funnel.
How does average order size compare to previous history.
Orders and Order size by state.
What percentage are new customers.
What customers from the previous year made additional purchases.
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Rank: Administration
Joined: 4/2/2004(UTC) Posts: 2,393 ![United States]( "United States") Location: Hummelstown, PA Thanks: 6 times
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Originally Posted by: Keyser Soze  I wouldn't mind adding 'cost' data to the backend so that I could run margin reports across products and/or category types across time frames. In my experience only a small percentage of merchants actually enter cost data into the admin (presumably because they track that in their backend system). Even if you had that data entered and could look at margin, I'm guessing that what you would really want to know is your profit. To determine that you would need to factor in many more variables like your shipping cost (less what you charged for it), PPC cost, etc, etc. I guess I'm just wondering if incorporating cost/margin data would really get you that much further in your analysis. Originally Posted by: Keyser Soze II like to monitor the average order size/value across time frames.
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How does average order size compare to previous history.
Orders and Order size by state. You can see all of this in Google Analytics. Originally Posted by: Keyser Soze What percentage are new customers. This would be a good one. Google Analytics lets you see new visitors vs. returning, but that doesn't mean that they purchased anything. |
Aaron Sherrick
BV Commerce
Toll-free 888-665-8637 - Int'l +1 717-220-0012 |
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Rank: Member
Joined: 12/19/2007(UTC)
Posts: 32
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Truly appreciate the feedback and those are good points for sure. Profit is important but the goal was margin actually if only at the 'catalog' level. I really don't want to add cost data to GA even though we now can. They have so much data and continue to give me less and less of it like 'keywords not provided' etc.
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Keyser
This is something we are working towards as a plugin, not necessary all of the features your have asked for, but definitely a lot more analytics's with regards to the reports merchants can view.
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