Can we have kitting first?
A PC World article:
http://www.pcworld.com/a...le/id,17678/article.htmlMy feeling towards these kinds of things:
As a shopper, I'd rather not be bothered. My life is busy enough, I don't want to deal with come-ons. I'd rather the merchant offer on-the-spot free shipping rather than a scalable 'e-gift certificate'. I'm not likely to remember I even have it stashed away in someone else's database. I can't tell you the number of gift cards that we've received and lost track of over the years....
As a merchant, these kinds of 'extras' only work if they drag an otherwise reluctant shopper into MY store instead of someone else's. Off-web advertizing of this 'feature' that's found only on my website... forget it. On-site: Any time I need to have the shopper read something, he's not shopping. I've got him for a few minutes.... no distractions please.
Marcus, your list of 7 concerns is only the beginning of a very long list, for it only deals with the customer-side. A busy merchant could have a cow at tax time if QuickBooks isn't set up to account for all of the credits, year-end hold over, returns, credit-backs, absorbtion of expired credit value..., and it will be the larger stores that will need to deal with this... I'd bet small store owners like me won't have the time to bother, unless it is roll-off-the-wall easy. I have yet to find ANY of this stuff THAT easy. Remember affiliates? Anybody really find that the bother is worth it?
There are systems that the shopper belongs to that follows him/her from member site to member site:
http://www.mypoints.com/emp/u/index.vmPerhaps we should look into this instead. It looks like a trackng system sim to an affilate system, with the tally work being done off-site.
My $.02 (worth .05 bonus shopper points)