Good morning everyone.

We recently updated this site to BVC5. It started on SF5 went to BVC2 then BVC2004. The client has been with us for years now and is always fun to work with. He runs boutique type stores in the northeast that at the end of the day basically sells all things cool.

It has been a real marketing challenge over the years due to the large number of departments and relatively small product groupings in each. Add to that the general uniqueness of the products and cost and you start to see the dilemma. SEO has never been an issue (it's what we do) and he has ranked well for product specific lookups for years now, the challenge is when you get to the parent level cats which out on the street are commodity items (lights, t shirts, clothing, jewelry etc.).

Through the years his brand and sales have constantly climbed and we are starting to see exponential growth which is what prompted the migration at this time to be ready for the holidays.

We have several mods in there to get it done the way the client wanted and a few more to come (we're rebuilding the menu control we have to allow more flexibility etc.). The site design and optomization was done in-house and the Flash header was produced by John Rossey.

WARNING - Some adult content

www.shopheadlines.com

Check it out, kick the tires around, tell us what you think and more importantly if you see something that isn't working.

Thanks,

Great colors! I love the Stuart dude on the home page... very cool. From what I can tell, the site seems well laid out and easy to navigate. Love the hover on the products in the grid... I'm gonna have to figure out how you did that. Is the additional images a custom, or an add-on? Loads quickly for me, overall site is well done. One thing I did notice is the mailing list text is difficult to see and I would lighten the fieldset text color in the contact forms, otherwise looks really good.

IE6 doesn't support :hover on non-link elements, unfortunately. The best way to make it work across the board is to add some javascript into the mix. Or, even better, to get people to upgrade. :)

I'm using the following conditional comments on www.promotionsickness.com right now in an experiment to encourage IE6 (and earlier) users to upgrade. Feel free to improve upon it:



My styling is a bit in-your-face, but in a store environment it could be styled as a subtle reminder that new browsers exist and should be taken advantage of, if only to make shopping a better, safer experience.

Hahah, no, that's what web standards were created to avoid. :)

Hi Mitch,

Ok, I think i get what you are talking about. The technique used for the background is called "the sliding door" technique. The background auto-adjusts based upon image/text variation height's and width's. This will accommodate for the varying height of images in the clients catalog, if they having different size images. Not a problem as more of a way with wrapping the image without having to resize every image in the catalog. If you see something that is out of alignment or does not look right please let us know.


Brendon
[email protected]
www.resposio.com

Oh I completely understand what you are saying. I am pretty anal when it come to lining things up properly. You should see my desk. :) But sometimes owners/clients will choose what images they want to display not thinking of image size and placement and we code to accommodate for that. I will take a look at it and see what it entails. Thanks for the comments.

Looks pretty cool.

Lord of the Rings Chess Set (Collectibles) description is in all upper case. I didn't check them all but didn't notice any others.

Bob Noble