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MitchA
#1 Posted : Thursday, February 21, 2008 9:07:40 AM(UTC)
MitchA

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Posts: 1,737

I'd like everyone to create an account, but that may cause shoppers to leave carts behind. So, a compromise is the force at least an email at checkout.


I'm wondering if even forcing an email is too much for some shoppers. Anyone have an opinion on this?
Optimists invent airplanes,
Pessimists buy parachutes.
birdsafe
#2 Posted : Thursday, February 21, 2008 1:09:05 PM(UTC)
birdsafe

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I personally have never understood the anonymous checkout -- do people really think that if they checkout "anonymously" that their information isn't stored in the database?

I think if you have someone who has a problem "creating an account" -- which they are doing by checking out anyway -- then you're going to have a problem getting a valid email -- you are going to get a bogus email address that you are going to try to use to contact them and it's going to bounce back (if you don't recognize it's bogus). It's just like forcing a phone number -- now I get customers who just put 3 digits in just to satisfy the field -- then FedEx ShipManager throws and error because the phone number isn't valid.
MitchA
#3 Posted : Thursday, February 21, 2008 1:20:24 PM(UTC)
MitchA

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I added a few words of encouragement to Checkout.aspx and EmailAddressEntry.aspx (only seen on annon checkouts) to grease the skids a bit. I don't know... I really have no interest in spamming people but... wouldn't you assume if they trust us with their CC#.....
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Optimists invent airplanes,
Pessimists buy parachutes.
HPros
#4 Posted : Saturday, February 23, 2008 12:14:36 AM(UTC)
HPros

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Posts: 215

Mitch on the promos site we've had no problems with anon with email. Forcing accounts didn't work so well though. :smhair:


The only gripe is that the email sent out by the admin doesn't send you the email by default (Justin) which would be nice. I'd say require email but obviously track your results.



I wish accounts were automatically created for people upon checkout and an email mailed to them AFTER their order with a temporary password so they could track their order.
MitchA
#5 Posted : Saturday, February 23, 2008 10:23:01 AM(UTC)
MitchA

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Posts: 1,737

Originally Posted by: "HPros" Go to Quoted Post




I wish accounts were automatically created for people upon checkout and an email mailed to them AFTER their order with a temporary password so they could track their order.




Great idea. The only problem with that (and it's a small problem) is keeping your pruchases a secret when you really don't want someone else to see what you're ordering, gifts f'rinstance. shoppers would have to wait for and hide the email(s).
Optimists invent airplanes,
Pessimists buy parachutes.
HPros
#6 Posted : Saturday, February 23, 2008 6:12:57 PM(UTC)
HPros

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Mitch, true but for many b2b sites it's not an issue. JMHO it should be an option in admin which can be enabled or disabled. Not having accounts created is goofy.
sternyy
#7 Posted : Sunday, February 24, 2008 3:02:21 PM(UTC)
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yeah. I like the idea of accounts being automatically created and an email after their order was generated with a temp password. Best of both worlds. You don't have to "force account login" to order but you can still track your order.
HPros
#8 Posted : Monday, February 25, 2008 6:53:51 PM(UTC)
HPros

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Obviously this is another feature that needs an on/off switch so all of us are happy. We're primarly B2B so it's a no brainer for us, we'd like customers to have an account auto-created with a temp password sent on all new orders. Checking the competitors in the promo items business and most other online stores dealing B2B this seemst obe the norm.
sternyy
#9 Posted : Monday, February 25, 2008 7:25:54 PM(UTC)
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b2b here too ;)
bigheadrob
#10 Posted : Friday, February 29, 2008 11:17:53 AM(UTC)
bigheadrob

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Posts: 456

I think everybody is making this all too hard. Its not this hard.

Stop using the word "account", stop using the word "anon" and also stop using "express checkout". All very universal words. kinda like saying "expedite" come on what does that really mean? I can RUN the box to my shipping dock and ship it ground...oh yea, I just expedited it for ya. The word "account" scares people, but it means different things to different people. The phrase "express checkout", think about it....is it express because its streamlined and quick? or is it express because they must have an account already, so they can log in and their info is pre-filled into the forms? geesh!

Just have "CHECKOUT". (customers only want to get through it quick and easy and not have to be wondering something or have any questions). Think of your local grocery store, how many questions do you ask them when you buy food each week? Not many right? You pay, you leave.

Heres my opinion on solution......offer a form for email address and show a note like this.... *IF* you want to receive a receipt. If you leave this form blank, you will not receive a receipt by email nor any confirmations of shipment or problems. Like someone said earlier, if they're gonna give you some fake email address, they're going to do it anyway, so dont rely on a dang email address from customer.

no need for a temp password to be created but that is one way to do it (in my opinion), maybe, probably best to not do this.

but really, just make a checkout, dont call it express, dont call it anon, dont call it anything. Just call it CHECKOUT. crap, you got their billing /shipping/ phone/ and payment info....isnt that enough?

If customer wants to find order status, have form on a page just for this reason (order_status.aspx) , ask for 2 of 3 things....order number and/or email address and/or shipping zip code....any of the 2 opens the door and gives you your order status.
MitchA
#11 Posted : Friday, February 29, 2008 12:33:24 PM(UTC)
MitchA

Rank: Member

Joined: 3/3/2006(UTC)
Posts: 1,737

I bought at a site a few weeks ago with reams of information (that everyone now takes for granted on the 'net) on 4 successive screens before getting to the 'done' page. Yuk. BVC has a 1 page, no account needed, 'express checkout'... and we should call it that. It's a legitimate feature of the software package.

I am in favor of creating a "Order Access Pass" (an account with a less scary name) so a shopper can get back into the system to see his order's progress, tracking numbers, etc. If we make it and deliver the user ID (scrambled, based on the order number) and randomized password visible on the order confirmation screen, it won't matter whether we get a fake email address. If the shopper dosn't make note of it... their loss but at least I'll have tried to make an easy way for them to get order information later on - without calling me and asking me to look up their order.

Creating an account has it's advantages and needs to be called something. "Account" seems about right because people know what it means. Most grocery stores have a membership plan - an 'account'. Going through the checkout is fast whether you show the card or not, but setting up the account takes a few minutes. Many people do set up the account because as account holders they are entitled to sales, discounts and periodic notices of specials.
Optimists invent airplanes,
Pessimists buy parachutes.
Matt@9BallDesign
#12 Posted : Friday, February 29, 2008 1:05:37 PM(UTC)
Matt@9BallDesign

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Originally Posted by: "Rob" Go to Quoted Post

If customer wants to find order status, have form on a page just for this reason (order_status.aspx) , ask for 2 of 3 things....order number and/or email address and/or shipping zip code....any of the 2 opens the door and gives you your order status.
I've seen this on a few sites, couple of the big names. I ordered some products, no mention of creating an account, I just had to include my email address.


Checkbox: Save For Future Orders?



left if unchecked, ordered as usual. everything is fine, email sent when ordered, email sent when shipped, clicked the tracking info and there i was on the site reviewing the order.



I ordered again week or two later, same process, asked me to save for future orders, left it unchecked, business as usual.



Third time (yes.... they like me now...LOL), same thing, business as usual.



no password, no account creation. in and out.



perfect.
Matt Martell


http://www.9balldesign.com - Web, Print, Graphic


http://www.martellhardware.com/ - Decorative & Builder's Hardware

------------------------------------------------
bigheadrob
#13 Posted : Friday, February 29, 2008 4:49:18 PM(UTC)
bigheadrob

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Joined: 5/17/2004(UTC)
Posts: 456

Thanks Matt. I think we are on the same brain wave or something. Think of it this way maybe....how many of you buy something online, and then write down your password for your "account" ? I dont. And, I dont like using the same password for everything I do, not safe. I dont think a password is needed. People dont like passwords anyhow. How many people in your office has a sticky note with their password on it?

And, I dont like the idea of an auto generated pw..whats the point? The password and account will be on the users computer. If they dont care about security, (dont lock their computer, blah blah) then creating a pw for them is useless. Most folks WANT a receipt and they'll provide an email address for a receipt. But, dont make the transaction dependent upon providing a email address, and creating a password. If they want to give it to you, they will. If not, junk city anyhow.

btw, what happened w/ these forums? I thought it would notify/email me if someone replied to this thread, but I dont see that checkbox anymore before submitting a post! Sucks.
bigheadrob
#14 Posted : Friday, February 29, 2008 4:52:50 PM(UTC)
bigheadrob

Rank: Member

Joined: 5/17/2004(UTC)
Posts: 456

oh, almost forgot.....if you think a password is to protect your account from other ppl online and their prying eyes, nosey butt, ...provide me your email address and then , okay, let me GUESS where you shop online, then try to find a webstore that you are in their database and try to get to something, an order status....let me GUESS your order number......I bet you could even give me your email address and password, okay, now I gotta go and GUESS where you shopped online if I want to snoop.

I'd say "create a password if you want to have ability to log back into our webstore and view your order status and/or history" with a blank form and state OPTIONAL.

Email address, also optional but dont say optional....just have form for email address and state "Provide your email address and we'll email a receipt for your order to your inbox instantly!".
HPros
#15 Posted : Friday, February 29, 2008 9:27:26 PM(UTC)
HPros

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Joined: 1/30/2008(UTC)
Posts: 215

Mitch I like your idea. In the admin we could also enable a "blinding" feature that wipes the order details but allows tracking much like UPS.com That would work for everyone.






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