hey all, wanted to see if anyone else is wondering the same thing. I've been mentally digesting this for a bit now and I asked this question to a client earlier this morning. I'm interested in your opinions.


Is using the standard technique of rounding up to .95/.99 helping us or killing us? (Let's say you're operating at a 30% margin and rounding up brings you to 30.15%)

We all know the traditional odd/even pricing technique. However, given the times, I'm believing that consumers are way more educated than our trusted marketing books make them (...us, you, me!) out to be. Given the hundreds and thousands of channels available to consumers for product research, if a person sees a random price rather than the traditional .95, are they thinking "they had to do real math to get that number, must be a lot of competition out there, good deal, i'll buy"?

I'm torn on the subject as I see all sorts of pricing by competitors. In such price conscious times, is .85 vs .95 making the sale?