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Would it be usefull to redirect customers when they type in a specific keyword to a category using a ISAPI rewrite?
ie. when a customer searches for the keyword "autoclave", instead of displaying the search results for "autoclave", it will redirect them to the Autoclaves category. I've seen this done on some of the big websites like Best Buy. You type in "wii", it redirects you to the wii page instead of a search results.
Any suggestions?
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Interesting idea. This could work if you tightly controlled the scenario when this happened. Meaning, you would want to be pretty certain that you know what the user wants. |
Aaron Sherrick BV Commerce Toll-free 888-665-8637 - Int'l +1 717-220-0012 |
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A few sites within the bookmarks for my references send me directly to a product page when I perform an exact SKU search.
When a SKU happens to have variations, I'll get a search results page with all the variations found.
I don't think ISAPI should be used for something like this, rather an update to the internal search feature to determine the proper direction (Product Page or Search Results). Imagine long term maintenance of the ISAPI file, additionally, the sheer size of the file if you mapped a catalog.
IMO, Would be useful for phone order heavy websites requiring lots of hand holding. SKUs, Model Numbers, unique identifier, etc. |
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My top keyword searches are for keywords like "autoclave", "exam table", "ekg". Those are all main categories on my site. Curious... why are people using such a broad term to search when they can go to the category.
Matt, I couldn't imagine doing it for a whole catalog. As you said, something internally would be best. I was just thinking these category keywords that reported up top in my keyword search report list. BUT... my keyword report could have also froze. I haven't looked at it in awhile but i think it was the same from a while back. Is there any way to reset it to see if in fact these broad keywords are still being used?
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Scroll all the way to the bottom of that report page, there's a reset button.
I've actually turned this feature off, not because of performance. Analytics takes it to the next level of understanding your user base. |
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Originally Posted by: "Matt@9BallDesign" I've actually turned this feature off, not because of performance. Analytics takes it to the next level of understanding your user base. Tell me more lol. I dont think my search page is set up in my GA. Found the reset button ;) didn't see that!
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Edit the profile for the site in your GA account. select the "Do Track Site Search" in the Site Search section. enter "keyword" (no quotes) in the Query Parameter.
Give it a day or two. Once some stats compile you can review a ton of stuff.
To get an idea of search term > resulting page after search.
1. View "Content" - Left nav
2. Click "Site Search" - Left Nav
3. Click "Search Terms" - Left Nav
4. Select a search term in the table
5. on the resulting page there is selection box, select "Search Navigation"
This displays the page that the search originated from and selecting an individual start page will display the resulting click. Obvious as too what this tells you. |
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im an idiot i already had that setup. I've never checked it before. Very useful! My top keywords are definetly categories "autoclaves", "stools", "exam stools". I just put my search bar back in the header a few days ago so hopefully within the next week or so ill get a better idea.
I also noticed that my top search is for "Search Keywords or Products". My search box is <asp:TextBox ID="KeywordField" Columns="15" runat="server" CssClass="forminput" onfocus="this.value=''" value="Search Keywords or Products"></asp:TextBox>. Is there a better way to have the box filled with text, but the search button can not work until you type something in?
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Same happens here. I have the initial instructional value in the form field. Disable blank search terms in the search terms would work properly, probably a quick fix. |
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Originally Posted by: "Bryan" My top keyword searches are for keywords like "autoclave", "exam table", "ekg". Those are all main categories on my site. Curious... why are people using such a broad term to search when they can go to the category. Research shows that some users tend to be search-oriented while others tend to prefer browsing. If the search volume is high, then there may be an issue with the site design. Originally Posted by: "Matt@9BallDesign" I don't think ISAPI should be used for something like this, rather an update to the internal search feature to determine the proper direction (Product Page or Search Results). Imagine long term maintenance of the ISAPI file, additionally, the sheer size of the file if you mapped a catalog. Agreed |
Aaron Sherrick BV Commerce Toll-free 888-665-8637 - Int'l +1 717-220-0012 |
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Originally Posted by: "Aaron" Research shows that some users tend to be search-oriented while others tend to prefer browsing. If the search volume is high, then there may be an issue with the site design.
If this is the problem, we just can't get it right. Its hard to break down our cats in to sub cats. There are so many cats that could be in more than 1 sub cat. Currently we just break our products in to two sub cats: Equipment and Supplies, with 40+ subcats. I have yet to see any improvement which is frustrating. Ive done it so many ways.
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Bryan, when I look at your homepage. The first thing that comes to mind....
Where are the drop down menus? I'm huge into drop down menus, everywhere! I use standard drop downs and have a site in development with a "Department" mega menu which is basically a snap shot of a site map.
Do a search for Mega Menus, there's some cool jquery packages out there.
Have you considered this for the header? Your two most important top level categories are "Medical Equipment" & "Medical Supplies" (as you stated in your post).
You've snuck a good orange color into the header. Why aren't your two primary categories in the top nav highlighted as such to differentiate themselves from the other "service" oriented links?
Mind the intrusion, but if I had my druthers, first two links would be "Medical Equipment" & "Medical Supplies" with the passive state background orange and the size of the hover button you display for the links. Both would be a standard drop down menu or individual mega menus.
The third link would be "Clearance", same size, but passive state background color green or blue.
The remaining links follow with the current black gradient background and gray hover buttons. |
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Bryan,
I don't have the benefit of knowing anything about your audience or historical usage trends, but at first glance it seems like there are some problem areas in the design. The sub-category count is high, though there may not be a way around that. Would it be possible (or make sense) to further sub-divide these categories? For example, under the equipment category, I could see grouping the 'testing' categories and the office furniture/equipment categories. |
Aaron Sherrick BV Commerce Toll-free 888-665-8637 - Int'l +1 717-220-0012 |
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Originally Posted by: "Matt@9BallDesign" Where are the drop down menus? I'm huge into drop down menus, everywhere! I use standard drop downs and have a site in development with a "Department" mega menu which is basically a snap shot of a site map.
Do a search for Mega Menus, there's some cool jquery packages out there. Use the Develisys Menu in our toolkit! We've built a mega-dropdown with it before, though the site isn't live yet for you to see. Here's a simple example of what you can do, though this is only a single-column dropdown: Stealth Auto |
Aaron Sherrick BV Commerce Toll-free 888-665-8637 - Int'l +1 717-220-0012 |
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slapping forehead aaron... |
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Here's a screenshot of the mega-dropdown we built using the Develisys Menu. Granted, we did add a little jQuery to make the columns lay out the way we wanted, though depending on your menu design that may not be necessary. File Attachment(s): mega-dropdown.png (326kb) downloaded 40 time(s).You cannot view/download attachments. Try to login or register. |
Aaron Sherrick BV Commerce Toll-free 888-665-8637 - Int'l +1 717-220-0012 |
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These are all great ideas. I use to have the drop downs but it interfered with other elements on the site. The toolkit has been on my list of things to do to see if it helps.
I tried breaking down some of the categories. It's hard to do because some sub categories could fall under other sub categories.
ie. Otoscopes could fall under "Diagnostics" and "Eyes Ears Nose Throat".
I could use a custom link for either one, but would the customer get confused that they navigated to diagnostics, clicked on otoscopes and got trasnfered to otoscopes under Eyes Ears Nose Throat?
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Rank: Administration
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Originally Posted by: "Bryan" I could use a custom link for either one, but would the customer get confused that they navigated to diagnostics, clicked on otoscopes and got trasnfered to otoscopes under Eyes Ears Nose Throat? We've certainly done this before, though it's not ideal. I'm not sure what other choice you would have. I think the question is whether the pro's outweigh the con's. |
Aaron Sherrick BV Commerce Toll-free 888-665-8637 - Int'l +1 717-220-0012 |
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Im thinking a mega menu and a hand coded category structure: sub divided in to "fake" headers like diagnostics, furniture, testing, etc. The customer is still in "Medical Equipment", but it helps to break down what they are looking for with the headers.
This OP really turned into a eye opener! Thanks!
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yeah... hijacked... :)
I'm 50/50 on custom link sending to another category. It's teetering on mystery meat navigation.
I have a few added to certain sites but cringe everytime I do it...
about your fake header idea, like you, I have a site with a department "General A"
Under "General A" is a subcategory "General A-1"
In the market, "General A-1" is a highly sought after product type but in terms of navigation logic (click pattern), it should be a subcategory of "General A"
To draw attention to it throughout the entire site, I've hardcoded "General A-1" into the header navigation so it looks like it's a top level department.
Header = General A : General A-1 : General B : General C : .... : ..... |
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