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I have a lot of products that have different model options for a given product "series". They all have unique SKUs and unique options for each product in the series. I could either use a product choice, product modifier or create a new product for each model option. Looking around at other websites I see many people not using options or modifiers anymore. They create new products for each model option. For example at BestBuy.com they have a 5 different products samung 40" TV. I'm curious as how this may effect SEO? Is the name in on the page with a few different pieces of text different enough not to create duplicant content? Here is an example on my site: http://www.medsupplier.c...LTg3ZWMtZWZmNGFkNjNmZGJl The first three products are the same series: Midmark 604. However, each model in that series has different features. We first used modifiers. We switched to choices to change the SKU. After no change in sales, we switched to creating a new product. We are currently working on creating more unique content for each model option, but as with any SEO, it takes time. Any thoughts?
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Joined: 4/2/2004(UTC) Posts: 2,393 ![United States]( "United States") Location: Hummelstown, PA Thanks: 6 times
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The short answer is 'it depends'. In the Best Buy example you noted, the products are discrete and it is likely that customers would perform a Google search based on the SKU. I think choices are a good way to go when the product differences are minor (e.g. size). Even using choices for color can be dicey because some customers will not bother to click into a product page if the image shown on a category is not the color they want; the same could apply to your products depending on the visual difference between the models.
As for the duplicate content question, we typically have not seen issues with this as long as the page content is slightly different. Even if the description was the same you would probably be OK with a different product name and SKU. Obviously the more tailored you can make the content the better. |
Aaron Sherrick
BV Commerce
Toll-free 888-665-8637 - Int'l +1 717-220-0012 |
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Rank: Member
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If the customer will search for it by the unique SKU then you may want separate products. Aaron's post is a pretty good summary. BV6 offers drill-down searching so one option would be to pull the "choices" up into product properties and let customers filter all the separate models.
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Rank: Member
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It's hard because some go by sku where others may type "Midmark 604" and not realize there are different models in that series. I changed the product page a bit and started using the cross-sells as "model options" which has helped. I was thinking about using a facet for these model differences, but it's not the same for every manufacturer. I'll have to dig a bit deeper.
THANKS!
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