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SStorhaug
#1 Posted : Friday, November 6, 2009 2:17:35 PM(UTC)
SStorhaug

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Posts: 122

Hello,



I am new to BVC 5. I just read through this thread and did not find my answer there:



Matt@9BallDesign, he describes the ideal experience from the customer point of view - to be able to make a selection from a single page and get the picture, description, and SKU he wants. I agree with his assessment that this is ideal from the customer point of view.



However, this is not ideal from an SEO standpoint. Some of the best quality traffic you can bring into your site are the ones searching for a particular SKU - and it would work best to optimize 1 page for 1 SKU. The extra pages mean more PageRank and more potential search engine positions. In addition, the customer has a better chance of finding what he is looking for (in many cases) if the product is listed with the options he is looking for in the category view.



I tried creating a seperate page for each product in addition to using "choices" for the 3 different available colors to try to solve for both of these issues at once. However, I am having issues because I cannot duplicate SKUs between the products and product variations. Ironically, this is actually what I want to do because the same SKU should be used for both the product and the product variation in the fulfillment process - I am only trying to make it easier for both customers and search engines to find the product on the front end.



FYI - I am actually trying to accomplish something that one of our competitors has already done (a dropdown for color in addition to a product page for each color), however they somehow worked out the SKU issue.



Has anyone accomplished something like this with BVC 5, and if so could you point me in the right direction?





dotNet guy
Matt@9BallDesign
#2 Posted : Friday, November 6, 2009 3:01:33 PM(UTC)
Matt@9BallDesign

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Agree with you on pages upon pages!


To tackle the concept of being found for individual SKUS. Relationship tables (raw HTML) were added to the product page that containe SKUs, OEM SKUs, Competitor SKUs, sizes, measurements, etc. additionally, if space allowed, meta information was populated with skus.
Matt Martell


http://www.9balldesign.com - Web, Print, Graphic


http://www.martellhardware.com/ - Decorative & Builder's Hardware

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SStorhaug
#3 Posted : Saturday, November 7, 2009 6:28:24 AM(UTC)
SStorhaug

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Posts: 122

So, for example if a product had 3 different colors (thus 3 different SKUs), would you have all 3 SKUs on the same product page, or would you have 3 different product pages + a choice of color?



I am trying to achieve the latter...I got it to work (sort of) by using various combinations of space and   after the SKU. I am not sure that would work throughout the whole fulfillment process though, especially if I need to make a custom report or something else that isn't viewed as HTML. Not to mention, there are only so many combinations of space- ,   , etc. that can be used to keep the SKUs unique.



Note that it is ideal for SEO to put the SKU in the title tag of the page, and realistically there isn't room for them all there along with the name of the product(s), which is why I am shooting for a separate page for each color of product.
Aaron
#4 Posted : Saturday, November 7, 2009 11:42:58 AM(UTC)
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Have you tried to use kitting? That might give you the ability to "group" three separate products onto a single page but still have a product page for each SKU.

If that doesn't work you will need to resort to custom development. It should be very doable, though.
Aaron Sherrick
BV Commerce
Toll-free 888-665-8637 - Int'l +1 717-220-0012
SStorhaug
#5 Posted : Saturday, November 7, 2009 5:39:03 PM(UTC)
SStorhaug

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Joined: 11/20/2005(UTC)
Posts: 122

No, I haven't tried kitting. Unfortunately, that is a mysterious feature that I haven't had the time to explore yet. It would be nice if there were a manual for such things, but after reading through the thin online manual and watching the videos, I still have a huge learning curve to get this project up and running.



Here is a sample I put together of what I am trying to accomplish: http://www.foldingchairdepot.com:8080/c/Test-Main-Category.aspx. Notice when you add the item to the cart there is either one or two spaces behind the SKU depending on what color you choose. Each color of the product can be either chosen by going to its product page, or by going to one of the other product pages and choosing the color from the dropdown.



I was hoping not to modify anything but the templates for the initial release, so I will either have to stick with this "creative" workaround or come up with another one.



Looking through the database, it looks like the uniqueness of the SKU is managed by a table constraint and it is not the primary key. What would be the implications of removing it? Is SKU tied to anything other than products and order fulfillment?
SStorhaug
#6 Posted : Friday, November 20, 2009 2:52:27 PM(UTC)
SStorhaug

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Posts: 122

Ok, I took a good look through the system at how the SKU is used.



There is a "FindBySku" method that exists throughout the system, but upon analysis of the stored procedure it automatically excludes any product variations. There is one exception to this - when the second parameter is set to "true" it selects all the product varations, but this function is only tied to the web services, and it is apparently not in use by BVC.



The rest of the logic doesn't seem to rely on the SKU being unique and updates to the product records are based on the bvin.



So, I removed the unique constraint and commented out the two unique SKU validators in the product variation editor. The only thing is now it is a manual process to ensure I don't use the same exact SKU as the parent - I have to ensure there is a space after the SKU on all of the variations. This fixes the display issues as well as ensuring the SKU is the same regardless of which launch page the customer orders from.



I thought about trying to merge the variation records together as shared under the different products, but this cannot be done because each variation can have one and only one parent id - that is a much closer representation of what I would like to do and would make the inventory tracking easier.



However, I was able to find a hack for the inventory tracking that was acceptable. Although, technically we won't be keeping inventory, we just wanted a status indicator on the web site that we could change to In Stock, Out of Stock, or Low Quantity, but unfortunately there is no way to do this without also tracking the inventory because the product variations don't have individual type properties. A custom status indicator can be used on products without variations with no issues though, so I also put in an "Override Inventory Tracking" type property and a "Overridden Inventory Status" field.



As for the products with variations, I can just set up a low inventory email and manually update the inventories when they get low on a one off basis. I set up only the matching SKU (between product variation and the parent) to track inventory, so although there are 9 variations, there are only 3 inventory records in the database. Sure, depending on how the customer buys the product they will not decrement correctly, but in a perfect world I wouldn't want those values to decrement automatically anyway (after all, it is just a status).



Once the SKU problem was fixed, the inventory information could easily be found by looking up the bvin of the parent record for that SKU and then searching for the SKU in the children for that parent record. That's a mouth full, but it is how it works :).



Take a look - on all 3 of these products, the inventory is only tracked once and they lookup the status where it is needed. The result is the status is the same regardless of which actual page you view the product variation under. http://www.foldingchairdepot.com:8080/c/Test-Main-Category.aspx



Oh, the things we must do for SEO...
Matt@9BallDesign
#7 Posted : Friday, November 20, 2009 3:07:33 PM(UTC)
Matt@9BallDesign

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Originally Posted by: "dotnet" Go to Quoted Post

So, for example if a product had 3 different colors (thus 3 different SKUs), would you have all 3 SKUs on the same product page, or would you have 3 different product pages + a choice of color?
This was all dependent upon certain criteria. Stock vs. drop ship was a leading decision. And most importantly, this was BV2004.


An example was a helmet line. Catalog included 32 helmets, all in sizes X-Small - 3X-Large depending upon helmet. Three different color types (Multi-color, Solid, "Artistic") with number of color choices for each type.



Resulted in 33 Categories. 1 Parent, 1 for each helmet model. There could've been more parents (Full Face, open Face, Half/Beanie, Off Road, Youth FF, Youth OR)



Each color was added with a Parent SKU. In this case, it would be MFG-MODEL-COLOR



The only choice a user had to make was size and the warehouse SKU was assigned to each size. Individual SKU & Size table (Hat Size/Inch, Hat Size/Metric) was added to each page.



Resulted in something like 300+ pages for the helmet line. Performed well in engines, sold well as a result. Kicked serious tail in product feeds.
Matt Martell


http://www.9balldesign.com - Web, Print, Graphic


http://www.martellhardware.com/ - Decorative & Builder's Hardware

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sternyy
#8 Posted : Saturday, November 21, 2009 11:01:31 AM(UTC)
sternyy

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Matt,

I am curious if i should take your helmet approach with some of my products that have 4+ options to chose from. The only concern i would have with SEO is the same product description showing up for 10+ products.

Here would be one product i could divide up: http://www.medsupplier.c...dick-atria-6100-ekg.aspx
Matt@9BallDesign
#9 Posted : Saturday, November 21, 2009 12:15:33 PM(UTC)
Matt@9BallDesign

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Posts: 909

I would at least consider seperating that into two products


1. Interpretive

2. Non-Interpretive



with the choices for fax, wireless, combo F&W for each one. product titled accordingly with - Interpretive & - Non-Interpretive.



That's assuming that the differences between Interpretive & Non-Interpretive are pretty substantial and I see that it's a about $1,000 difference between the two base models. Without reading details...



I also like your free electrodes addition, but I paused for a second when I saw my cart page. said wait.... what's that... i didn't add that... then i realized what they were and it's a no brainer freebie.



how about a highlight on the page? you have the Financing Available & Free Shipping under the product specials...
Matt Martell


http://www.9balldesign.com - Web, Print, Graphic


http://www.martellhardware.com/ - Decorative & Builder's Hardware

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SStorhaug
#10 Posted : Sunday, November 22, 2009 1:48:23 AM(UTC)
SStorhaug

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Posts: 122

Originally Posted by: "Matt" Go to Quoted Post

Each color was added with a Parent SKU. In this case, it would be MFG-MODEL-COLOR
Just out of curiousity, why was the color added to the SKU? Was it because the model number was not different for each color, or to make the product more easy for humans to identify by SKU?

Originally Posted by: "Bryan" Go to Quoted Post

I am curious if i should take your helmet approach with some of my products that have 4+ options to chose from. The only concern i would have with SEO is the same product description showing up for 10+ products.
Google officially stated that they do not penalize a site for having duplicate content (sorry, I don't have the URL handy where I read this). The only places where you can run into trouble is if the pages are exactly the same, the page titles are exactly the same, or the meta descriptions are exactly the same. Adding a paragraph to each product description to highlight everything about the product that makes it different (on the SKU level) and making the title and meta description different for every product will solve these issues - for best results, put the individual SKU in the product title and meta description.


That said, the more unique content you can add to each page the better.
sternyy
#11 Posted : Sunday, November 22, 2009 11:36:59 AM(UTC)
sternyy

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I had "product specials" with the free electrodes. I started a re-deisgn last friday and got sick over the weekend so they will be back up on monday.

Glad to hear me SEO wont be affected by duplicate content product pages, as long as some info is different (not identical pages).
Matt@9BallDesign
#12 Posted : Sunday, November 22, 2009 3:35:51 PM(UTC)
Matt@9BallDesign

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Parent SKU was simply a reference for the product, for quick visual recognition by customer or staff, etc.

The warehouse skus were added at time of customer choice, that's what appears on the ticket.
Matt Martell


http://www.9balldesign.com - Web, Print, Graphic


http://www.martellhardware.com/ - Decorative & Builder's Hardware

------------------------------------------------
Andy Miller
#13 Posted : Monday, November 23, 2009 12:04:12 PM(UTC)
Andy Miller

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Google officially stated that they do not penalize a site for having duplicate content (sorry, I don't have the URL handy where I read this).

Here is a page on Google's WebMaster site about that very subject with reference to e-commerce sites,
http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html
Andy Miller
Structured Solutions

Shipper 3 - High Velocity Shipment Processing
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