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sternyy
#1 Posted : Tuesday, October 16, 2007 1:56:20 PM(UTC)
sternyy

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Other than the froogle feed tool for BV5, are there any other tools for the other sites like shopping.com, shopzilla, etc? Looking for a tool(s) that does all the product sites for BV5 and BV2004...


Thanks,

Bryan
blueacorn
#2 Posted : Wednesday, October 17, 2007 3:56:23 PM(UTC)
blueacorn

Rank: Member

Joined: 6/27/2007(UTC)
Posts: 63

Nothing out there that I know of at this point Bryan - I may be developing this myself for my sites but we're looking a few months out at this point.... the biggest issue I see is going to be handling all the custom fields for each of the shopping feeds. My best guess is going to be having to add a product type and make those attributes of the product type, say "Shopping.com product".
bvuser
#3 Posted : Wednesday, October 17, 2007 8:09:15 PM(UTC)
bvuser

Rank: Member

Joined: 4/10/2006(UTC)
Posts: 462

Hi Bryan,

We actually have something for in house use that handles, pricegrabber, shopping.com, nextag, and shopzilla. However, it is fairly hard coded to what we use. If the interest is large enough we may be willing to modify it so it could be used with most stores.
Netriplex Corporation<br />
memikhail
#4 Posted : Wednesday, October 17, 2007 8:56:20 PM(UTC)
memikhail

Rank: Member

Joined: 2/18/2006(UTC)
Posts: 172

I would be interesting in that future as well...
birdsafe
#5 Posted : Friday, October 19, 2007 10:22:50 AM(UTC)
birdsafe

Rank: Member

Joined: 2/21/2007(UTC)
Posts: 1,113

What I do is take the froogle feed data and simply paste it into an Excel speadsheet and with a few changes it's ready to use in Shopzilla.
roberto
#6 Posted : Tuesday, October 23, 2007 6:49:23 PM(UTC)
roberto

Rank: Member

Joined: 6/7/2007(UTC)
Posts: 21

the froogle feed will work for most of what you need. It does not include a few very key fields, so you will have to hack it. Just download the froogle feed either by FTP (if you can get it to work, i cant) or do it manually. Then sign up for a 3rd party feed management company. Its as low as $50 / month, and well worth it if you are serious about going after the comparison shopping vertical. Here are a few players:
www.MerchantAdvantage.com
www.SingleFeed.com
www.FeedPerfect.com
www.GoDataFeed.com (i use them based on the price and reporting features, even though the admin is terrible)
www.ChannelBrain.com
www.SmartFeed.com

Its a good idea to use a 3rd party for a few reasons:
1. you can view your data and analytics in one place.
2. it will automatically map your froogle feed from BVC5 to the other engines and
3. its really important to optimize your feed for each engine, and remove low converting clicks. See this study on how they removed 3 products and increased ROI from 39% to 287%

http://www.marketingexpe...e/data-feeds-tested.html

There are some annoying things with the output that you get from BVC5 which are

1. either I am doing something wrong, or they didn't include the field, but it does not display brand / manufacturer in the output. I think it's pretty lame that its not in there, so unless there is an easy hack, you are automatically removed from engines like pricegrabber, smarter and probably a few more.

2. it does not include your categories in the field either, which at first I found to be annoying, but employed the tip in the documentation to add an additional field. So I set it up for the product_type field and everything seems to be working well now (excluding the manu field which I think someone should really fix).
blueacorn
#7 Posted : Tuesday, October 23, 2007 8:09:48 PM(UTC)
blueacorn

Rank: Member

Joined: 6/27/2007(UTC)
Posts: 63

Thanks for the great tip Roberto - I've been looking at these services lately - are you happy with GoDataFeed?
roberto
#8 Posted : Wednesday, October 24, 2007 12:52:08 PM(UTC)
roberto

Rank: Member

Joined: 6/7/2007(UTC)
Posts: 21

yeah, it's been great so far. The tech support has been great, and they walked me through the whole setup process, which is cool for non-technical people. Out of the research I did when looking into these, the only ones I would recommend are Merchant Advantage, Single Feed (although they do not provide tracking), and GoDataFeed.

Another thing I was really interested when signing up with one of these guys is the amount of engines they support out of the box. They all say that they can customize for different engines, but I just like knowing that it is vetted and actually works.
CorneliuTusnea
#9 Posted : Friday, October 26, 2007 12:12:07 AM(UTC)
CorneliuTusnea

Rank: Member

Joined: 8/17/2006(UTC)
Posts: 681

I have a class that is specifically designed to publish feeds in a very easy way. I was about to release it as a product but had no time to write any doco:
The usage however is extremly simple. Create a new aspx page that you will use to publish the feed.
In it's Page_Load add your code that will expose the feed in the format they specify:

This is an example from one of my feeds:
Dim allProducts As Collection(Of Catalog.Product) = Catalog.InternalProduct.FindAll()

Dim feed As New FeedBuilder(Of Catalog.Product, HttpResponseWriter)(Request, New HttpResponseWriter(Response))

feed.AddValueColumn("Category", "Toys and Games")
feed.AddValueColumn("ISBN", "")
feed.AddValueColumn("GTIN", "")
feed.AddFunctionColumn("Manufacturer", New GetValueDelegate(Of Catalog.Product)(AddressOf GetManufactured)).AddQuotes = True
feed.AddValueColumn("Model", "")
feed.AddPropColumn("Merchant Product Code", "bvin")
feed.AddPropColumn("Product Name", "ProductName")
feed.AddPropColumn("Product Description", "ShortDescription").AddQuotes = True
feed.AddFunctionColumn("Product URL", "{0}?camp=shopferret", New GetValueDelegate(Of Catalog.Product)(AddressOf GetProductUrl))
feed.AddFunctionColumn("Product Image URL", New GetValueDelegate(Of Catalog.Product)(AddressOf GetImageUrl))
feed.AddValueColumn("Stock", "Y")
feed.AddFunctionColumn("Price", New GetValueDelegate(Of Catalog.Product)(AddressOf GetProductPrice))
feed.Build(allProducts)

Basically the FeedBuilder can build columns for any property of the Product or support delegates to external function to support stuff like mapping of manufacturer name, calculate of the shipping costs for each product, or custom formatting of the URLs to add extra loggable parameters.
The addin comes as one DLL and one helper class that has most of the functions you would need and a bunch of examples.
Price $50 for the FeedBuilder / store.
If you don't feel like writing 10-20 lines of code I'll implement feeds for you if you have the specs for $50 for each feed you need :)

Contact via: www.acorns.com.au or Corneliu / acorns.com.au

Regards,
Corneliu.
http://www.bestgames.com.au
http://www.bestchess.com.au



BV Product Links, Details and Signatures: Improve your customer experience:

http://www.acorns.com.au/projects/bv/quicklink/

scott.mech
#10 Posted : Saturday, October 27, 2007 6:15:40 PM(UTC)
scott.mech

Rank: Member

Joined: 4/4/2004(UTC)
Posts: 670

We provide our own fully automated service that generates optimized feeds for many different traffic sources from your product catalog. We currently have around 30 clients running on this service.

If you do your homework, you will find that most of the services out there say "automated", then require that you generate some sort of import file and then map those limited fields to each traffic sources fields. We are actually automated. We can literally pickup your catalog at a defined interval, and handle all of the heavy feed processing needs on our servers. We also natively support brands, UPCs, MPN, and more. We support several cart packages, including BVC2004 and BVC5. We also support most URL rewriting schemes and can build custom tracking URLS for each traffic source. If any merchants are interested in our fully automated feed generation solution, please contact me directly.

Scott Mech
[email protected]
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