Rank: Member
Joined: 4/28/2003(UTC) Posts: 15
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Newbie to the support site and still on BV4, so please excuse...
Using Google Analytics, I want to get into some consistent A/B testing with Home Page attributes. Since I only have one "Homepage Content" in my admin (the "A" part of the A/B equation,) should I create a Custom Page for a second home page (the "B" part of the A/B equation?) Or, can someone lead me in the right direction of what to do?
I'll bet there is a profitably-sized market for a BV Partner to offer an add-on for easy-to-administer A/B testing.
NYTimes had an article today about a few companies that offer on-going massive multivariate testing routines. Imagine hundreds of home pages with tweaked fonts, colors, content and graphics, created on-the-fly to match the context of the customer's interest.
Ed
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