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Need help with my category structure. Any takers?
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stealthauto3
#1 Posted : Wednesday, January 28, 2009 12:42:39 AM(UTC)
stealthauto3

Rank: Member

Joined: 10/29/2008(UTC)
Posts: 66
I was hoping that one of you could look over my category structure and let me know if I am off to the right start?

I am re-doing my entire category structure from scratch and re-assigning all products, so I am open to any advice!

Many thanks in advance!

Todd

HERE IS MY CATEGORY STRUCTURE I AM PLANNING ON USING


Bvin ParentId

3 Series BMW

BMW-Accessories 3 Series

Clothing BMW-Accessories
Keychains BMW-Accessories

BMW-Interior 3 Series

Aluminum Pedals BMW-Interior
Carbon Fiber BMW-Interior
Lighting - Interior BMW-Interior
Shift Knobs and Boots BMW-Interior
Gauge Trim and Rings BMW-Interior
Emblems and Decals BMW-Interior
Brake Handles BMW-Interior

BMW-Exterior 3 Series

Stealth Bulbs BMW-Exterior
Corners and Reflectors BMW-Exterior
Emblems and Decals BMW-Exterior
Grills BMW-Exterior
Headlights and Foglights BMW-Exterior
HID Lighting BMW-Exterior
Hoods and Trunks BMW-Exterior
Painted Parts BMW-Exterior
Sidemarkers BMW-Exterior
Tail Lights BMW-Exterior
Wheels BMW-Exterior

BMW-Performance 3 Series

Brakes BMW-Performance
Software BMW-Performance
Exhaust BMW-Performance
Intakes BMW-Performance
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Aaron
#2 Posted : Wednesday, January 28, 2009 8:58:59 AM(UTC)
Aaron

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Todd,

That looks pretty straightforward to me. One thing that can make a difference is how many products you have in each category. I assume that you will have other top-level brand categories like Audi and other sub-category makes like 5 series, 7 series, etc.
Aaron Sherrick
BV Commerce
Toll-free 888-665-8637 - Int'l +1 717-220-0012
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stealthauto3
#3 Posted : Wednesday, January 28, 2009 10:17:28 AM(UTC)
stealthauto3

Rank: Member

Joined: 10/29/2008(UTC)
Posts: 66
Aaron-

You are correct. It will look like

Audi
-A3
-A4
-A5

BMW
-1 Series
--Interior
---Aluminum Pedals
---Carbon Fiber
---Lighting - Interior
---Etc...
--Exterior
--Performance
-3 Series
-5 Series

Here is one more questions though...

Should I have the sub-categories include the model name? Will this help for SEO?

Example:

Should I use this:

BMW
-3 Series
--Interior
---Aluminum Pedals

or...this:

BMW
-BMW 3 Series
--BMW 3 Series Interior
---BMW 3 Series Aluminum Pedals

Thanks for the help!
Aaron
#4 Posted : Wednesday, January 28, 2009 10:52:22 AM(UTC)
Aaron

Rank: Administration

Joined: 4/2/2004(UTC)
Posts: 2,393
United States
Location: Hummelstown, PA

Thanks: 6 times
Was thanked: 163 time(s) in 158 post(s)
Yes, this will probably help with SEO. However, from a usability standpoint, it makes the category tree "noisy" and hard to scan. A compromise might be to set the page titles to include the full model name but leave the category names abbreviated. You can also help your cause by adding keyword-rich text links within your site's content. For example, you could put a text link somewhere on your homepage that says "BMW 3-series performance exhaust systems" Disclaimer: I have no idea if this is a good keyword phrase for you; that's why we do keyword research.
Aaron Sherrick
BV Commerce
Toll-free 888-665-8637 - Int'l +1 717-220-0012
WWW
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