Ok, I added the following to the /theme/sports_shop/checkout.master file....and it seems to work, just not sure if what I did will cause an error elsewhere
<%@ Master Language="VB" CodeFile="Checkout.master.vb" Inherits="BVModules_Themes_Sports_Shop_Checkout" %>
<%@ Register Src="./controls/Header.ascx" TagName="Header" TagPrefix="uc1" %>
<%@ Register Src="./controls/Footer.ascx" TagName="Footer" TagPrefix="uc2" %>
<%@ Register Src="~/BVModules/Controls/AdminPanel.ascx" TagName="AdminPanel" TagPrefix="uc3" %>
[blue]<%@ Register src="../../Controls/AnalyticsTags.ascx" tagname="AnalyticsTags" tagprefix="uc4" %>[/blue]
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head id="Head1" runat="server">
<title>Home</title>
<meta http-equiv="X-UA-Compatible" content="IE=EmulateIE7"/>
<meta name="Keywords" id="MetaKeywords" runat="server" />
<meta name="Description" id="MetaDescription" runat="server" />
<link href="./styles/styles.css" rel="stylesheet" type="text/css" />
<asp:ContentPlaceHolder ID="headcontent" runat="server"></asp:ContentPlaceHolder>
</head>
<body>
<form id="form1" runat="server">
<uc3:AdminPanel ID="AdminPanel1" runat="server"></uc3:AdminPanel>
<div id="maincontent">
<uc1:Header ID="Header1" runat="server" />
<div class="maincontentwrapper clear">
<asp:ContentPlaceHolder ID="MainContentHolder" runat="server">
</asp:ContentPlaceHolder>
</div>
<div class="maincontentwrapper">
<uc2:Footer ID="Footer1" runat="server" />
</div>
</div>
<div id="maincontentfooter">
</div>
[blue] <asp:ContentPlaceHolder ID="EndOfForm" runat="Server">
<uc4:AnalyticsTags ID="AnalyticsTags1" runat="server" />
</asp:ContentPlaceHolder> [/blue]
</form>
</body>
</html>[orange] [/orange]