We have numerous products that are the third, second, fifth incarnation of a particular product. Promotional products manufacturers tend to go with names that have worked for them in the past even if the new product has very little to do with the old product. It's aggravating to some extent because it adds to the confusion, and it also creates some issues in creating the appropriate web address. How would you name this product and more importantly would you use II or 2 when you are doing up the URL? Also, are most of you putting the suffix for the page at the end of the product or are you leaving that out? In any case, the Port Authority All-Season II Jacket is a prime example. There is already an all-season "1" that has been on the market for several years. Now there's a 2. What I worry about is a dupe content penalty or filtering.


Do you use roman numerals or just basic numbers? Also, do you believe proper brand names should be in caps, or should it all be lower case in the address?

I agree with Matt; name it the same way the manufacturer does (or the most common name if different than the way the manufacturer names it).


If you mean the SKU, I think this is only helpful if the SKU is actually something that people search for; otherwise it is just noise.


I wouldn't worry about it. You should not get into trouble for something like that. Matt's also right in that the page is still different.


Title-case (proper case) brand names in text. For URL's, always go with lowercase if it's practical. If you find that you're getting link juice from different casing of your URL's, use the canonical link tag.