The reward is a spool of thread.
I had a show and tell site for 9 years until I made the SF6 site about 18 months ago. See something and call on the phone to order. While I had my site running,
www.crafthome.com (another show and tell site) sold my stuff too. He outsold me by 2 to 1 in spite of my best efforts. Now that I've got a cart site, My retail sales have more than doubled. His have stayed the same.
Mom and Pops (like me) have a tough time gathering an audience. A 1/4 page color ad in Old House Interiors magazine ALONE cost $1,000.00 per issue. To advertize my goods (my web-site) I spend $12,000.00/year in print (three mags) - about $37.00 per item retailed. (wholesale sales carry a different to-market cost basis) Some craftsfirms make and sell goods in the $125.00 range, some much cheaper. They make a great product, but can't get it out the door, and lack the ability/volume to set up a site of their own nor afford to advertize. A sales discount to a wholesaler is by far thier only way to market.
I can advertize my site, sell my goods and sell other's goods too. The cost per item drops with increased sales volume. It really dosn't cost a nickel extra to sell an additional item to a shopper already at your site, 'cept processing costs. Sharing the burden via volume can drop my sales load to 1/4 - 1/2 of today's costs. If I can cut my per-item burden by half, I make $6,000.00. A 25 - 30% discount on the goods that pass through the store could be worth enough to put up with the extra work.
Do a search for "Mission style Wall Mirror" or "Custom Medicine Cabinet" on Amazon or ebay and you'll see why my customers pay me so much. There's a lot of CRAP out there, and Amazon will carry ANYTHING. Serious shoppers don't go there, they hunt for me. My medicine cabinets cost $500.00+. I make five to eight cabinets a month. I took and order the other day for two, $650.00 cabinets, on line, no phone call. Sweet!!! Those clients are out there!
Look at one of my cabinet at crafthome:
http://www.crafthome.com.../medcabMainFramePage.htmNow at my SF6 site:
http://missionfurnishings.com/detail.aspx?ID=39BV5 display will be even better. Don't you think Crafthome would sell more if he'd let ME design a better listing of my products on his site? Even without cart capabilities, I know I can boost his sales overnight. Even so, he sold TWO cabinets in May. Should have been four or five.
I've told him to set up a cart site with BVC, and have his suppliers (who can) set up their own goods. This will relieve him of 30 - 50% of the work.
The Grand-admin would have to have approval over content prior to having the newly listed goods go live - a holding area would need to be set up. I've tried to put my stuff into an uploadable format. NUTS! I need to see it as I build. I think most people do. Remember, thier products are thier babies.
I have no doubt the model works... Niche stores do make money. The guy that runs crafthome.com has been making $100K+ for years - 100% drop-ship. I can do better with the right tool.